COCA-COLA AND KYLE PETTY UNVEIL SPECIAL
MyCokeRewards No. 45 DODGE FOR COCA-COLA 600
Actual Pieces of Car and Driver Uniform to Be Available
in MyCokeRewards Prize Program
ATLANTA, May 3, 2006 - Not only will Kyle Petty run a special MyCokeRewards-themed car in the Coca-Cola 600, but some lucky fans will have a chance earn pieces of the No. 45 Petty Enterprises Dodge, and a piece of Coca-Cola 600 history, as part of the $50 million MyCokeRewards prize package.
"MyCokeRewards is the largest program ever conducted for the Coca-Cola Trademark, with rewards valued at over $50 million. It allows people to tap into their passions and personalize their online experience with their favorite Coca-Cola brands," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "Since NASCAR fans are extremely enthusiastic about their sport it makes sense to provide them with exclusive NASCAR-themed rewards and to highlight the program during one of NASCAR's biggest weekends at The Coca-Cola 600."
While MyCokeRewards prizes range from trips to the NCAA Final Four to a behind-the-scenes look at American Idol, the latest additions to the program are sure to interest NASCAR aficionados everywhere. By collecting MyCokeRewards points, fans of the
Coca-Cola 600 will have the chance to obtain hundreds of unique NASCAR-themed prizes, including the hood, deck lid and side panels from Petty's No. 45 MyCokeRewards Dodge. Other rewards include Petty's helmet, driver's uniform, shoes, and gloves, as well race-worn crew uniforms and other NASCAR-themed collectibles.
"Running a MyCokeRewards car in The Coca-Cola 600 and then being able to offer fans pieces of the car and other memorabilia from the race is pretty cool. It is a great race and one of the most exciting weekends on the NASCAR circuit," said Petty.
Participating in MyCokeRewards is easy. People look for unique codes under the caps of specially marked 20-ounce bottles of Coca-Cola classic, Diet Coke, Coca-Cola Zero, or any other Coca-Cola brand product. By going to
www.mycokerewards.com , people then create an account and enter their code. Codes can even be entered via mobile phone, and as people collect and enter more codes, their account grows. When they have accumulated enough points to redeem their desired reward, they simply select it and the points are deducted from their account. With over four billion unique codes to be released across all packages during 2006, accumulating enough points for amazing rewards is quick and easy.
Coca-Cola is the Official Soft Drink of NASCAR and the sponsor of The Coca-Cola 600, which takes place on May 28 th at Lowe's Motor Speedway in Charlotte , N.C. The Coca-Cola Racing Family, a group of top drivers featured in Coca-Cola NASCAR marketing campaigns, includes Greg Biffle, Jeff Burton, 2005 champion Tony Stewart, Kevin Harvick, Dale Jarrett, Bobby Labonte, Kyle Petty, Elliott Sadler and Michael Waltrip. New additions to the Coca-Cola Racing Family in 2006 include Carl Edwards, Jamie McMurray, Mark Martin, Denny Hamlin and J.J. Yeley.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day. For more information about The Coca-Cola Company, please visit our website at
www.coca-cola.com .
